Skinsmart

Turning a smarter skincare proposition into a high-performing D2C growth engine.

WORKS

About
Skinsmart

Skin Smart offers a smarter alternative to expensive skincare brands clinically tested, dermatologically backed products delivered directly from the manufacturing unit to the customer, without the additional costs of multiple middlemen and excessive brand-marketing spends.

The
Objective

Strengthen brand identity, identify the right audience, communicate the value, and build a funnel that converts.

The
Stratergy

Niche-First Audience Targeting UGC-Led Performance Creatives

AI-Powered Explainer Videos Full-Funnel + Intent-Based Retargeting

Phase 1

Building Awareness & Finding the Right Audience

  • We started by identifying Skin Smart’s core audiences and testing multiple audience segments, pain points and creative angles.
  • Audience Discovery • Creative Testing • Engagement • Product Awareness

Phase 2

Turning Interest Into Intent

  • Once we identified the audiences and creatives that performed, we doubled down on winning combinations. Product-focused messaging, ingredient-led communication and performance creatives helped move users from awareness to genuine purchase consideration.

Phase 3

Turning Intent Into Revenue

  • High-intent users were brought back through structured retargeting and conversion-focused campaigns. We optimised campaigns around what was actually driving purchases, resulting in a 4X ROAS.
  • Focus: Retargeting • Conversion Campaigns • Performance Optimisation • Revenue

UGC Video

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Result

  • Started receiving engagement on platforms, purchases through website.
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