How a Science-Backed Skincare Brand
Built a Clearer Digital
Presence
About
Akua Science
Akua is a science-backed skin and haircare brand created for everyday routines. The brand offers products across cleansers, sunscreens, moisturisers, face serums, and hair serums, with a focus on gentle, effective formulations suitable for different skin and hair concerns. Its communication is built around radiance, care, and science-led results, with product lines addressing concerns like pigmentation, acne, dryness, excess oil, damaged skin barrier, hair growth, and frizz.
The
Objective
Build a stronger social media presence for Akua.
Improve product recall across skincare and haircare categories.
Make product benefits simple and easy to understand.
The
Challenge
Akua had a strong product range, but the communication needed to feel simpler and more relatable.
Result
- Started receiving engagement on platforms, purchases through website.
- Offline demand increased in Inner Gujarat region