Phase 1
Brand Understanding &
Positioning
- The school's legacy and values
- Parent expectations
- Curriculum strengths
- Community and alumni influence
125-Year Legacy School Built a Strong Digital
Presence and
Generated Inquiries Organically
NES ETS School had a legacy of over 125 years.
A trusted name.
A strong offline reputation. A deeply rooted community.
WORKS
About
About
NES ETS School
NES ETS School is a 125-year-old institution in Nadiad, Gujarat,
known for its legacy, values, and contribution to education.
The
school offers:
- GSEB (Gujarati Board)
- CBSE Curriculum
Focus on Montessori and foundational education
With a strong
alumni network and deep-rooted trust.
The
Objective
Objective
The goal was clear:
- Translate 125 years of legacy into digital presence
- Build trust with modern-day parents online
- Showcase curriculum, safety, and school environment
- Generate inquiries organically through content
The
Challenge
Challenge
Communicating legacy in a relevant and modern way
Engaging
parents without aggressive marketing
Maintaining authenticity
while improving visibility
The Strategy
We focused on content-first, trust-led marketing.
Phase 2
Content Strategy &
Social Media Setup
- School legacy (125 years storytelling)
- Daily school life and routines & curriculum highlights
Phase 3
On-Ground Shoot &
Real Content Creation
- Classroom environment
- Student activities
- Teacher interactions
- School infrastructure
Execution:
- Strong digital presence built from scratch
- Increased parent engagement and trust
- Regular inquiries generated organically
- Improved visibility across Nadiad
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