How a Social Impact App
Built Awareness Through Regional
Storytelling
and Paid Campaigns
About
Karuna Care
Karuna Care is a digital seva platform that connects contributors with verified NGOs, gaushalas, and animal welfare shelters. Through live seva streaming, instant wallet contributions, and transparent impact tracking, the app makes it easier for people to support animal care and witness their contribution in real time.
Objective
Build awareness for Karuna Care as an app-led seva platform.
Educate users about how live seva, verified NGOs, and real-time impact tracking work.
Drive app installs & increase website traffic through Meta paid campaigns.
Challenge
how the app works
where their contribution goes
how live seva streaming builds transparency
why verified NGOs and gaushalas matter
UGC Video
App Download
AD
Result
- Started receiving engagement on platforms, purchases through website.
- Offline demand increased in Inner Gujarat region