Sterling Accuris Diagnostics

How a Regional Pharma Brand Scaled Across
India with 2.5X ROAS and 500M+ Reach

Sterling Accuris was already a well-known name in Gujarat. The objective wasn't to build from scratch. It was to scale, across cities, across audiences, and across platforms.

2.5X

ROAS IN PHARMA

100M+

VIEWS ON INSTAGRAM

500M+

SOCIAL MEDIA REACH

400K

WEBSITE VISIT

7,000+

META FOLLOWERS

WORKS

About
Sterling Accuris

Sterling Accuris is a leading diagnostics and healthcare brand, known for its strong presence in Gujarat and trusted medical services.

With a wide range of diagnostic offerings, the brand aimed to expand its reach and build a stronger digital footprint across India.

The
Objective

The focus was clear:

Expand beyond regional dominance
Drive measurable conversions
Build a structured digital funnel for services

The
Challenge

Scaling in the healthcare/pharma category comes with its own complexity:

High trust requirement from users
Longer decision cycles

The
Strategy

We built a full-funnel performance system, combining reach, engagement, and conversion.

Phase 1

Performance Foundation
(Meta + Google Ads)

Started campaigns across platforms
Meta Ads for reach, engagement, and retargeting
Google Ads for high-intent search traffic

Phase 2

Market Understanding
& Positioning

We pushed strong visibility campaigns to build reach across India
Informational + trust-based messaging
Consistent campaign optimization

Phase 3

Funnel & Retargeting
System

We focused on building a stronger social presence
Consistent campaign-driven content
Targeted audience growth
Membership plan promotions
Health checkup bookings

1,370,104

Video plays

00:05

Average video play time

38%

Hold rate

9.48%

Paid rate

Time watched

Hamesha Caring For (20s)

Campaigns were scaled with a monthly budget of 20,000,000+ (20 lakh per month)

Focus was on:

Optimising campaigns
Improving efficiency
Scaling what works

The Results